News
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Consumers aren’t buying cheaper cereal
Breakfast cereal exemplifies the ongoing transition period for many food and grocery products. are recalibrating their behavior and their value…
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Women’s day is about inclusion
This upcoming International Women’s Day is about inspiring inclusion, and GenAI adoption holds tremendous opportunity. A new global BCG study…
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The Dynamic Game: Pricing that adapts to demand
Players of the Dynamic Game need to develop unique skills to constantly adjust prices in real-time, adapting to context, competition,…
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Are we defined by what we look at online?
Are we defined solely by what we look at online? Ogilvy and CivicSync are defining user archetypes based on real-time…
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The Marketing challenge behind CPG volume growth
The Marketing Challenge Behind CPG Volume Growth: Navigating the New Normal 🛒 The post-COVID landscape has ushered in a…
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Can Wendy’s make surge pricing a success?
Can Wendy’s make “surge pricing” a success? The restaurant chain recently announced plans to implement dynamic pricing starting in 2025.…
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When water has a price, people manage its supply better
When water has a price, users appreciate its value and manage the supply better. That was true in the examples…
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Impact of GenAI on customer experiences
Gen AI is rapidly transforming customer relations, with the biggest amount of change happening across customer interactions, customer services, and customer engagements.…
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The power game: a strategic tug of war
We’re excited to announce the Game Changer Expert Interview Series, where we explore the inner workings of the Strategic Pricing…
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How to cut prices without cutting prices
💡 Rethink how to share value with your customers without direct price reductions. My colleague, Ricard Vila, takes the spotlight…
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The carry-on baggage bubble is about to pop
American Airlines announced this week that they will increase the first checked bag fee from $30 to $35 if purchased…
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What do you think of congestion pricing?
What do you think of congestion pricing to keep motor vehicles out of city centers? Would you want it in…
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The Uniform Game: Pricing for all
In this second episode of the Game Changer Expert Interview Series, BCG’s Jacqueline Martinez explains how intelligent analytics can drive…
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Michael Jackson’s music catalog
Michael Jackson’s music catalog may be worth as much as $1.5 billion, according to report in Billboard last week that described Sony…
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Planning retail promotions on volatile markets
Unlock the future of promotions 🔑 In the latest edition of the Game Changer Newsletter, Arnab Sinha and I,…
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Inflation higher than expected
Inflation in the US was higher than expected in January at 3.1%, but as always, such numbers come with caveats.…
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Applebee’s new pricing model
Applebee’s is experimenting with a new pricing model that could increase traffic, re-ignite growth, and keep the chain’s roughly 1,500…
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“Demand if you do; demand if you don’t”
Your pricing model isn’t just a choice; it derives from a strategy that reflects how you create and share value.…