News
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Diageo on consumer trends and social media
Diageo, a world leader in branded alcoholic beverages, has started to look beyond conventional market research to identify what consumers…
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The Dynamics of Parking
Dynamic Pricing in the Parking Sector: A Win-Win? In recent discussions on dynamic pricing, a concept familiar yet controversial…
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Reporting Lines for Pricing Function
Very interesting post from Stephan Liozu leveraging PPS data. Marketing going down and Product Management going up fits my experience.…
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Will introvert economy reshape businesses?
Is the “Introvert Economy” so pervasive that it will reshape many business models? The term refers to a large swath…
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Epic games shows how to differentiate with pricing models
Epic Games, the developer of Fortnite, exemplifies how companies can use different pricing models – rather than different price points…
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How CMOs can lead transformations in era of change
A confluence of trends is compelling CMOs to rethink the role of their marketing organizations—who they are, how they operate,…
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Acadamics try to understand AI’s social impact
Artificial Intelligence builds on decades of academic scientific research, and now academia is turning its attention to understanding the societal…
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How Nvidia changed its pricing game
How Nvidia’s shift from the Power Game to the Value Game sparked a nearly $2 trillion market capitalization 📈 …
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Are retailer programs devolving into a hygiene factor?
Are retailer loyalty programs devolving from a competitive advantage to a hygiene factor? Recent insights from the digital marketplace Upside…
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EVs are getting less expensive
Electric vehicles (EVs) are getting less expensive as more manufacturers introduce vehicles in lower price tiers. China’s BYD overtook Tesla…
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The Choice Game: Personalized pricing
Aligning your company’s offers with the unique demands of different customers is key in the Choice Game. The game is…
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Do our perceptions of fairness change if we interact with machines
Do our perceptions of fairness change if we are transacting with a machine vs. a human? This question is an…
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Can pricing end the obesity crisis
Can pricing end the obesity crisis? In this special edition of the Game Changer Newsletter, Arnab Sinha and I…
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Game-changing pricing strategies
I recently sat down with Mark Stiving, host of the Impact Pricing Podcast, where we discussed the transformative power of…
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Can nudges help people make better food choices?
Can nudges help people make better food choices? Researchers at the Universities of Göttingen and Bonn explored this question and…
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Can different pricing models address obesity problem?
Honored to be featured in a recent piece by AJMC, discussing innovative pricing models to tackle America’s obesity crisis. The…
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Why aren’t green buildings ubiquitous?
“Green” buildings should be ubiquitous, considering the decisive role they can play in mitigating the effects of climate change. UN…
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Users or usage: what drives AI value?
The GenAI market is rapidly evolving, presenting unique challenges and opportunities for providers, especially in the realm of pricing strategies.…