News

  • Winning the Cost Game

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    Turn cost-plus pricing into a competitive advantage 🏆   There’s a lot of criticism about cost-plus pricing, but for successful players in…

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  • Winning the Uniform Game

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    Unlocking the Secret to Winning the Uniform Game!  🛒 For 150 years, uniform pricing has simplified shopping, fostering fairness and ease…

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  • Winning the Value Game

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    Winning the Value Game

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  • Welcome to the newsletter

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    Welcome to The Game Changer Newsletter!💥 One part of BCG’s mission is to change the way business leaders think about…

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  • Mature consumers become critical market

    BCG’s latest research finds an untapped opportunity for brands who think they have exhausted their markets: the nearly 1 billion…

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  • Changing the D2C conversation

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    Changing the Topic of the Direct-to-Consumer Conversation

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  • Human-centered design starts with caring for people

    “Human-centered design starts with caring–for people, society, and the planet.” BCG X Managing Director Christine Astorino recently had the chance…

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  • Leading online shoppers to the finish line

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    Multiple sources invite shoppers to visit new e-commerce sites daily, and customers have grown to expect a seamless, tailored shopping…

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  • Overcoming barriers to make green mainstream

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    There is a big gap between what most customers say about sustainability and whether they actually purchase sustainable products—much less…

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  • How CMOs are succeeding with GenAI

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    A recent BCG survey of over 200 CMOs from several sectors in eight countries in North America, Europe, and Asia…

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  • The reality of carbon capture

    We will need to capture CO2 in order to minimize the impact of climate change. I found this video summarizes…

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  • Tipping at self-checkout

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    Pricing often seems like a dry, quantitative human activity subject to universal forces. That’s why it’s fascinating to see what…

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  • Pricing, like chess, needs strategy and tactics

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    Pricing, like chess, needs a smart combination of strategy and tactics. Strategic insights about market characteristics and forces combine with…

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  • GenAI will change your business

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    Generative AI can “generate” text, speech, images, music, video, and especially, code. When that capability is joined with a feed…

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  • High-tech touchpoints change consumer experience

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    High-tech touchpoints are significantly changing the customer experience, BCG’s Karen Lellouche Tordjman and Marco Bertini told Harvard Business Review. Advanced…

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  • The next frontier in carbon credits

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    As the global effort to mitigate accelerates, carbon credits are an essential tool to help put us on a path…

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  • Creating winning experiences with GenAI

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    Companies are experimenting with generative AI and finding new ways to create winning customer experiences, according to Harvard Business Review.…

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  • The Omni Future of Retail

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    Rapid e-commerce growth rates are stabilizing in many markets, signaling the importance of balancing online and in-store sales strategies. Nielsen…

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