News
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CO2 and AI
As part of BCG’s ongoing commitment to protect our planet and help organizations achieve ambitions, I am proud to share…
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The Strategic Pricing Hexagon: A Game Changing Framework from BCG
Are you ready to change the game? Introducing the Strategic Pricing Hexagon, a tool designed to help you grow with…
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A New Pricing Strategy That’s Good for Businesses and Good for Customers
Buyers and sellers have always seemed at odds… the more you take, the less your customer has. That’s what pricing…
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The Best Pricing Strategy Isn’t What the Experts Tell You
You’ve heard it before in nearly every business transaction: never leave money on the table. That’s what every business expert…
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A Pricing Solution to Rethink Tipping Etiquette
Etiquette around tipping has shifted significantly. From tip jars to the tablet “swivel”, it’s become a subtle yet deeply ingrained…
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Shifting the Pricing Conversation in Strategy
After decades of debate and analysis, we’ve come to realize that fixating on numbers in the midst of complex pricing…
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Game Changer Book Launch Event
Discover the buzz around Boston Consulting Group’s best-selling book “Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society.” Captured…
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Jean-Manuel Izaret’s 2023 PPS Fall Atlanta Conference Keynote
Jean-Manuel Izaret (JMI), the Global Leader of BCG’s Marketing, Sales & Pricing Practice, delivers a keynote speech at the 2023…
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The Evolution of Tipping: Business Gains and Societal Impacts
Dive into the transformative world of tipping and its economic ripple effects on small businesses and society with BCG’s Jean-Manuel…
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Navigating the Complexities of Fair Pricing
BCG’s Jean-Manuel Izaret tackles the nuanced question of what a fair price really means across different cultures and markets. He…
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Progressive Pricing: A New Approach with Broad Applications
BCG’s Jean-Manuel Izaret examines the shift in pricing strategies necessary in a digital landscape where traditional economic models based on…
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The Cost Game: Efficient Pricing
BCG pricing expert Ricard Vila takes a closer look at the Strategic Pricing Hexagon in “The Cost Game: Efficient Pricing.”…
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The Custom Game: Tailored Pricing for Unique Needs
BCG pricing expert Cesar Torres takes a closer look at the Strategic Pricing Hexagon in “The Custom Game: Tailored Pricing…
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Moving from the Cost Game to the Value Game
BCG pricing expert Rohan Kadakia takes a closer look at the Strategic Pricing Hexagon in “Moving from the Cost Game…
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Consumers want privacy and markets can deliver
In a response to the many questions we are getting from clients on how to navigate the data privacy changes…
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Can Wendy’s make “surge pricing” a success?
The restaurant chain recently announced plans to implement dynamic pricing starting in 2025. At first glance, that seems like a…
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Taylor Swift Fans Fly to Europe
Taylor Swift fans in North America may seem irrational to some people for paying thousands of dollars for tickets to…
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From Value Game to Choice Game
In the latest edition of the Game Changer Expert Interview Series, BCG’s Joel S. Weitzman takes a closer look at…