News
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The Custom Game: Tailored Pricing for Unique Needs
BCG pricing expert Cesar Torres takes a closer look at the Strategic Pricing Hexagon in “The Custom Game: Tailored Pricing…
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Moving from the Cost Game to the Value Game
BCG pricing expert Rohan Kadakia takes a closer look at the Strategic Pricing Hexagon in “Moving from the Cost Game…
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Consumers want privacy and markets can deliver
In a response to the many questions we are getting from clients on how to navigate the data privacy changes…
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Can Wendy’s make “surge pricing” a success?
The restaurant chain recently announced plans to implement dynamic pricing starting in 2025. At first glance, that seems like a…
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Taylor Swift Fans Fly to Europe
Taylor Swift fans in North America may seem irrational to some people for paying thousands of dollars for tickets to…
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From Value Game to Choice Game
In the latest edition of the Game Changer Expert Interview Series, BCG’s Joel S. Weitzman takes a closer look at…
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Sustainability and Fashion
Shifting from the Value Game to the Choice Game can be motivated by different factors within a company. BCG pricing…
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Home Realtors Need a New Pricing Strategy
The residential home market in the U.S. is about to see a major shift 🏡 Arnab Sinha discusses the…
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Should a Surge in Demand = a Surge in Pricing?
As companies increasingly adopt dynamic pricing, the balance between profitability and customer perception of fairness becomes crucial. My colleague and…
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Apple Vision Pro adoption
Apple Vision Pro, the $3,499 headset launched in February, may not have a killer app for consumers yet, but it…
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The Price of AI
My colleague John Pineda spoke to Fortune last week on how businesses are grappling with a more practical dilemma around…
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Pricing and Society
If you still wonder whether the shape of our society is largely driven by structural pricing decisions, watch Scott’s ted…
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Netflix Evolves in the Choice Game
Redefining success with strategic pricing in the streaming era 🎬 In this week’s edition of the Game Changer Newsletter, Arnab Sinha and I…
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Restaurant pricing
I recently had the pleasure of discussing the future of restaurant pricing and tipping with Roger Beaudoin on the Restaurant…
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Blended Meat and Sustainability
Why do meat products seem to violate one of the most powerful effects in That is a question the marketers…
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Video on the Custom Game
BCG’s Cesar Torres explains the rules and relationships necessary to play the Custom Game in the latest installment of the…
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JMI speaks in Munich
Last week, I had the privilege of speaking at the 2024 Pricing Strategy World Summit in Munich. It was a…
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When Customers Like Dynamic Pricing
Finding success with dynamic pricing 📈 As the landscape of pricing strategies evolves, understanding the nuances of dynamic pricing…